Saturday 16 February 2019

The Marketing Magician (or how to pull an interested crowd out of your hat)...

One of the BIGGEST challenges of libraries today is to get bodies through the door, physical visitations are dropping as members choose to access offered online services choosing a 24 hour service over actually walking into a library for face to face. One of the major worries I have is how do we get big crowds to consistently attend our events (author visits, guest speakers, children's activities and sessions for youth). It is so frustrating when a free film that has been booked out for weeks has no kids show up for because it is way too hot and everyone is down at the pool or river cooling off.

We have an amazing event coming up on Sunday next week where (thanks to Penguin Publishing) author Molly Murn is appearing to promote her new novel Heart of the Glass Tree and I am hoping for quite a crowd but with only a week to promote my fingers, toes and other appendages are firmly crossed awaiting that miracle every marketing magician hopes for.

Wish me luck!

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